I was slightly doubtful about the title change; after all if you google VH Folland Firestorm I am the first three pages of results. However that happened in four weeks, so with luck I can get the same effect with Fire Season. Unfortunately I can't seriously start promoting until next week.
With just over 50 days to publication and launch, I have been asked to hold off on publicity for a few more days. If I wait, I can include pre-order links in my online material. Since the publisher is setting things up with a partner who sells world wide, I think that it is well worth waiting for.
However to keep people interested, while the publisher gets their pages set up, there's a page now up on Squidoo with everything about the book so far (including the Amazon link).