The Goodreads Giveaway complete yesterday and I sent the books off this morning.
I'll admit I have doubts about sending out proof copies. After all these aren't the finished copies so complaints about justification, or the cover art, would be somewhat unfair. However this appears to be standard practice in publishing, so I'll follow my publisher's lead and keep my fingers crossed for good reviews.
On more hopeful news the lens about my book, http://www.squidoo.com/FireSeason, will be one of the featured lenses for their Books cateory until the second of December. That should build some interest. An advertising campaign targeted to specialist interesed parties, will also kick off later this month.
In some ways I feel as if this is getting away from me a bit. When I started I was expecting a small release, a few reviews up before it came out, and any interest to build after that. Instead my publisher is talking to distributors, handling pre-orders and promoting it with a fair degree of advertising. I'm not complaining, believe me, but I am wondering if I can keep up with everything!